For DHB Bank, it was clear that the issue of ‘financial trust’ needed to be drastically improved to offer a better user experience during the acquisition phase.

In my role as a UX designer for various Kruidvat and Trekpleister e-commerce projects, I focused on improving the online shopping experience and the growth of the inhouse designteam.

For APS IT Diensten, I conducted UX Research & Analytics using data-driven insights to enhance their platform’s overall user experience.

I led UX sessions to create a cohesive design framework, optimize navigation, and streamline access to thousands of articles, reducing user reliance on support.

I worked on creating a new customer portal for clients from BNG Bank, aimed at improving the customer experience through a beter digitization of processes.

I conducted customer research through interviews and usability tests with various Suzuki dealers. These insights were transformed into UX concepts aligned with user needs.

For Eindhoven’s visitors, students, and expats, we created an intuitive platform that connects each person to the heart of the city in a way that feels personal and easy to navigate.

I led the creation of an extensive recruitment campaign for Rijnmond Lyceum, using the “Rijnmond Next Level” game to highlight the school’s innovative approach and appeal to prospective students.