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Community Lead UX Design & Strategy

Client

Aviva Solutions

Aviva Solutions

Role

Community Lead UX Design & Strategy

Community Lead UX Design & Strategy

Industry

Digital Agency

Digital Agency

Date

2015 - ongoing

2015 - ongoing

An advocate and ambassador for Design

Driving Design quality and building effective and creative relationships to ensure impact with our clients.

Attracting and recruiting talent for my team. Set and own UX & UI strategies for multiple B2C & B2B clients. Developing strategic & tactical plans for our clients. Owning the end-to-end user experience journey and translating it into UX architecture, visual design, and product experiences for Aviva Solutions and it's clients.

Aviva Mobile
Aviva Mobile
Aviva Mobile

Driving user experience design across the organization

Working with developers, business analysts, marketeers, and peers to achieve the best possible products in terms of design craftsmanship and process, while also staying as close to the set design visions as possible.

Aviva in 1 slide
Aviva in 1 slide
Aviva in 1 slide

Work experience

2024

Sakura Finetek

Greenchoice

UX Strategy & Design

UX Design

UX Community Lead

2023

UX Design & DesignOps

Design System

UX Strategy & Art Direction

2022

Securex

VU Amsterdam

UX Design & DesignOps

UX Design

UX Design

2021

This is Eindhoven
Vendit Crypto
Attipay Crypto

UX Research & Design
UX Design
UX Design
Art Direction & UX Design

2020

Bruna
RBX Active

UX Strategy & Design
UX Consultant

Art Direction & UX Design

2019

Driestar Hogeschool

Suzuki

UX Strategy & Design

UX Strategy & Design
UX Strategy & Design

2018

Suzuki

Plaisio

Top Employers

UX Strategy & Design

UX Strategy & Design
UX Design

2017

Kwantum

Plaisio

Mercury Ecommerce

UX Strategy & Design

UX Strategy & Design
Art Direction & UX Design

2016

Mercury Ecommerce

Transport & Logistiek Nederland

Kwantum

Art Direction & UX Design

UX Design

UX Strategy & Design

2015

HomeFashion Group

Aviva Solutions

UX Design

Art Direction & UX Design
Design & Gamification

2014

Life Online
Deli XL Bidfood
Travel Essence
Staatsloterij

Art Direction & UX Design
Art Direction & Digital Design
UX Design
Digital Design

2013

Nikko
Kikker
Wijzer in Geldzaken
Donald Duck

Digital Design & App
Digital Design & App
Art Direction & UX Design
Digital Design & App

2012

NRV Holiday
Wijzer in Geldzaken
Eva Sardinia

Digital Design
Art Direction & UX/UI Design
UX/UI Design

2011

Alta Genetics
Peak
SCCL
VAS

UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design

2010

Nibro
Eneco
Caiway

Art Direction & Design
Art Direction & Digital Design
Art Direction & Design

2009

Caiway
Avis

Rabobank

Art Direction & Design
Art Direction & Design

Art Direction, Gamification & Design

2008

Caiway
Siemens
KPN
Tristar

Art Direction & Design
Design
Digital Design
UX/UI Design

2007

Oxxio
Bureau Spoorbouwmeester
Prorail
Royal Haskoning

Art Direction & UX Design
UX/UI Design
UI Design
UI Design

2006

Oxxio
Frieslandbank
NIBC
Ministerie van Volksgezondheid, Welzijn & Sport

Art Direction & UX Design
UI Design
UI Design
UI Design

2005

Hunter Douglas
TU Delft
Ministerie van Verkeer en Waterstaat

UI Design
UI Design
UI Design

2004

De Hypotheker

The Royal Academy of Art
Giro 555

UI Design

Art Direction & Design
UI Design

2003

Simmer Boardstyle
Kasanderfilm
Rotterdam Marketing
Stichting Buddy Netwerk

Design
Digital Design
Design
Art Direction & Design

Work experience

2024

Sakura Finetek

Greenchoice

UX Strategy & Design

UX Design

UX Community Lead

2023

UX Design & DesignOps

Design System

UX Strategy & Art Direction

2022

Securex

VU Amsterdam

UX Design & DesignOps

UX Design

UX Design

2021

This is Eindhoven
Vendit Crypto
Attipay Crypto

UX Research & Design
UX Design
UX Design
Art Direction & UX Design

2020

Bruna
RBX Active

UX Strategy & Design
UX Consultant

Art Direction & UX Design

2019

Driestar Hogeschool

Suzuki

UX Strategy & Design

UX Strategy & Design
UX Strategy & Design

2018

Suzuki

Plaisio

Top Employers

UX Strategy & Design

UX Strategy & Design
UX Design

2017

Kwantum

Plaisio

Mercury Ecommerce

UX Strategy & Design

UX Strategy & Design
Art Direction & UX Design

2016

Mercury Ecommerce

Transport & Logistiek Nederland

Kwantum

Art Direction & UX Design

UX Design

UX Strategy & Design

2015

HomeFashion Group

Aviva Solutions

UX Design

Art Direction & UX Design
Design & Gamification

2014

Life Online
Deli XL Bidfood
Travel Essence
Staatsloterij

Art Direction & UX Design
Art Direction & Digital Design
UX Design
Digital Design

2013

Nikko
Kikker
Wijzer in Geldzaken
Donald Duck

Digital Design & App
Digital Design & App
Art Direction & UX Design
Digital Design & App

2012

NRV Holiday
Wijzer in Geldzaken
Eva Sardinia

Digital Design
Art Direction & UX/UI Design
UX/UI Design

2011

Alta Genetics
Peak
SCCL
VAS

UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design

2010

Nibro
Eneco
Caiway

Art Direction & Design
Art Direction & Digital Design
Art Direction & Design

2009

Caiway
Avis

Rabobank

Art Direction & Design
Art Direction & Design

Art Direction, Gamification & Design

2008

Caiway
Siemens
KPN
Tristar

Art Direction & Design
Design
Digital Design
UX/UI Design

2007

Oxxio
Bureau Spoorbouwmeester
Prorail
Royal Haskoning

Art Direction & UX Design
UX/UI Design
UI Design
UI Design

2006

Oxxio
Frieslandbank
NIBC
Ministerie van Volksgezondheid, Welzijn & Sport

Art Direction & UX Design
UI Design
UI Design
UI Design

2005

Hunter Douglas
TU Delft
Ministerie van Verkeer en Waterstaat

UI Design
UI Design
UI Design

2004

De Hypotheker

The Royal Academy of Art
Giro 555

UI Design

Art Direction & Design
UI Design

2003

Simmer Boardstyle
Kasanderfilm
Rotterdam Marketing
Stichting Buddy Netwerk

Design
Digital Design
Design
Art Direction & Design

Work experience

2024

Sakura Finetek

Greenchoice

UX Strategy & Design

UX Design

UX Community Lead

2023

UX Design & DesignOps

Design System

UX Strategy & Art Direction

2022

Securex

VU Amsterdam

UX Design & DesignOps

UX Design

UX Design

2021

This is Eindhoven
Vendit Crypto
Attipay Crypto

UX Research & Design
UX Design
UX Design
Art Direction & UX Design

2020

Bruna
RBX Active

UX Strategy & Design
UX Consultant

Art Direction & UX Design

2019

Driestar Hogeschool

Suzuki

UX Strategy & Design

UX Strategy & Design
UX Strategy & Design

2018

Suzuki

Plaisio

Top Employers

UX Strategy & Design

UX Strategy & Design
UX Design

2017

Kwantum

Plaisio

Mercury Ecommerce

UX Strategy & Design

UX Strategy & Design
Art Direction & UX Design

2016

Mercury Ecommerce

Transport & Logistiek Nederland

Kwantum

Art Direction & UX Design

UX Design

UX Strategy & Design

2015

HomeFashion Group

Aviva Solutions

UX Design

Art Direction & UX Design
Design & Gamification

2014

Life Online
Deli XL Bidfood
Travel Essence
Staatsloterij

Art Direction & UX Design
Art Direction & Digital Design
UX Design
Digital Design

2013

Nikko
Kikker
Wijzer in Geldzaken
Donald Duck

Digital Design & App
Digital Design & App
Art Direction & UX Design
Digital Design & App

2012

NRV Holiday
Wijzer in Geldzaken
Eva Sardinia

Digital Design
Art Direction & UX/UI Design
UX/UI Design

2011

Alta Genetics
Peak
SCCL
VAS

UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design

2010

Nibro
Eneco
Caiway

Art Direction & Design
Art Direction & Digital Design
Art Direction & Design

2009

Caiway
Avis

Rabobank

Art Direction & Design
Art Direction & Design

Art Direction, Gamification & Design

2008

Caiway
Siemens
KPN
Tristar

Art Direction & Design
Design
Digital Design
UX/UI Design

2007

Oxxio
Bureau Spoorbouwmeester
Prorail
Royal Haskoning

Art Direction & UX Design
UX/UI Design
UI Design
UI Design

2006

Oxxio
Frieslandbank
NIBC
Ministerie van Volksgezondheid, Welzijn & Sport

Art Direction & UX Design
UI Design
UI Design
UI Design

2005

Hunter Douglas
TU Delft
Ministerie van Verkeer en Waterstaat

UI Design
UI Design
UI Design

2004

De Hypotheker

The Royal Academy of Art
Giro 555

UI Design

Art Direction & Design
UI Design

2003

Simmer Boardstyle
Kasanderfilm
Rotterdam Marketing
Stichting Buddy Netwerk

Design
Digital Design
Design
Art Direction & Design