UX Research for the Classroom
Client
APS IT Diensten
APS IT Diensten
Role
UX Research UX Design
UX Research UX Design
Industry
Education
Education
Date
2021 - Ongoing
2021 - Ongoing
Proactive insights and analytics
For APS IT Diensten, I conducted UX Research & Analytics using data-driven insights to enhance their platform’s overall user experience.
Our approach was rooted in deep user understanding, and we leveraged a variety of research methods to inform the improvements that were mapped out on the product roadmap.
Research & Analysis
Through card sorting, heatmaps, and Google Analytics, we gathered significant insights into how users interacted with the platform. These findings helped us identify pain points and areas of friction in the user journey. This research formed the basis for all subsequent improvements.
Continuous Platform Improvements
The roadmap was continuously updated as we worked on several key areas of the platform. These included search functionality enhancements, which made it easier for users to find the products and services they needed. Additionally, we improved the license ordering modules, simplifying the process for users.
Product Pages & Comparisons
One of the major improvements was refining product pages, allowing users to compare different licenses more effectively. This feature empowered users to make informed decisions, driving both engagement and conversions.
Work experience
2024
UX Strategy & Design
UX Design
UX Community Lead
2023
UX Design & DesignOps
Design System
UX Strategy & Art Direction
2022
Securex
VU Amsterdam
UX Design & DesignOps
UX Design
UX Design
2021
This is Eindhoven
Vendit Crypto
Attipay Crypto
UX Research & Design
UX Design
UX Design
Art Direction & UX Design
2020
Bruna
RBX Active
UX Strategy & Design
UX Consultant
Art Direction & UX Design
2019
Driestar Hogeschool
Suzuki
UX Strategy & Design
UX Strategy & Design
UX Strategy & Design
2018
Suzuki
Plaisio
Top Employers
UX Strategy & Design
UX Strategy & Design
UX Design
2017
Kwantum
Plaisio
Mercury Ecommerce
UX Strategy & Design
UX Strategy & Design
Art Direction & UX Design
2016
Mercury Ecommerce
Transport & Logistiek Nederland
Kwantum
Art Direction & UX Design
UX Design
UX Strategy & Design
2015
UX Design
Art Direction & UX Design
Design & Gamification
2014
Life Online
Deli XL Bidfood
Travel Essence
Staatsloterij
Art Direction & UX Design
Art Direction & Digital Design
UX Design
Digital Design
2013
Nikko
Kikker
Wijzer in Geldzaken
Donald Duck
Digital Design & App
Digital Design & App
Art Direction & UX Design
Digital Design & App
2012
NRV Holiday
Wijzer in Geldzaken
Eva Sardinia
Digital Design
Art Direction & UX/UI Design
UX/UI Design
2011
Alta Genetics
Peak
SCCL
VAS
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
2010
Nibro
Eneco
Caiway
Art Direction & Design
Art Direction & Digital Design
Art Direction & Design
2009
Caiway
Avis
Rabobank
Art Direction & Design
Art Direction & Design
Art Direction, Gamification & Design
2008
Caiway
Siemens
KPN
Tristar
Art Direction & Design
Design
Digital Design
UX/UI Design
2007
Oxxio
Bureau Spoorbouwmeester
Prorail
Royal Haskoning
Art Direction & UX Design
UX/UI Design
UI Design
UI Design
2006
Oxxio
Frieslandbank
NIBC
Ministerie van Volksgezondheid, Welzijn & Sport
Art Direction & UX Design
UI Design
UI Design
UI Design
2005
Hunter Douglas
TU Delft
Ministerie van Verkeer en Waterstaat
UI Design
UI Design
UI Design
2004
De Hypotheker
The Royal Academy of Art
Giro 555
UI Design
Art Direction & Design
UI Design
2003
Simmer Boardstyle
Kasanderfilm
Rotterdam Marketing
Stichting Buddy Netwerk
Design
Digital Design
Design
Art Direction & Design
Work experience
2024
UX Strategy & Design
UX Design
UX Community Lead
2023
UX Design & DesignOps
Design System
UX Strategy & Art Direction
2022
Securex
VU Amsterdam
UX Design & DesignOps
UX Design
UX Design
2021
This is Eindhoven
Vendit Crypto
Attipay Crypto
UX Research & Design
UX Design
UX Design
Art Direction & UX Design
2020
Bruna
RBX Active
UX Strategy & Design
UX Consultant
Art Direction & UX Design
2019
Driestar Hogeschool
Suzuki
UX Strategy & Design
UX Strategy & Design
UX Strategy & Design
2018
Suzuki
Plaisio
Top Employers
UX Strategy & Design
UX Strategy & Design
UX Design
2017
Kwantum
Plaisio
Mercury Ecommerce
UX Strategy & Design
UX Strategy & Design
Art Direction & UX Design
2016
Mercury Ecommerce
Transport & Logistiek Nederland
Kwantum
Art Direction & UX Design
UX Design
UX Strategy & Design
2015
UX Design
Art Direction & UX Design
Design & Gamification
2014
Life Online
Deli XL Bidfood
Travel Essence
Staatsloterij
Art Direction & UX Design
Art Direction & Digital Design
UX Design
Digital Design
2013
Nikko
Kikker
Wijzer in Geldzaken
Donald Duck
Digital Design & App
Digital Design & App
Art Direction & UX Design
Digital Design & App
2012
NRV Holiday
Wijzer in Geldzaken
Eva Sardinia
Digital Design
Art Direction & UX/UI Design
UX/UI Design
2011
Alta Genetics
Peak
SCCL
VAS
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
2010
Nibro
Eneco
Caiway
Art Direction & Design
Art Direction & Digital Design
Art Direction & Design
2009
Caiway
Avis
Rabobank
Art Direction & Design
Art Direction & Design
Art Direction, Gamification & Design
2008
Caiway
Siemens
KPN
Tristar
Art Direction & Design
Design
Digital Design
UX/UI Design
2007
Oxxio
Bureau Spoorbouwmeester
Prorail
Royal Haskoning
Art Direction & UX Design
UX/UI Design
UI Design
UI Design
2006
Oxxio
Frieslandbank
NIBC
Ministerie van Volksgezondheid, Welzijn & Sport
Art Direction & UX Design
UI Design
UI Design
UI Design
2005
Hunter Douglas
TU Delft
Ministerie van Verkeer en Waterstaat
UI Design
UI Design
UI Design
2004
De Hypotheker
The Royal Academy of Art
Giro 555
UI Design
Art Direction & Design
UI Design
2003
Simmer Boardstyle
Kasanderfilm
Rotterdam Marketing
Stichting Buddy Netwerk
Design
Digital Design
Design
Art Direction & Design
Work experience
2024
UX Strategy & Design
UX Design
UX Community Lead
2023
UX Design & DesignOps
Design System
UX Strategy & Art Direction
2022
Securex
VU Amsterdam
UX Design & DesignOps
UX Design
UX Design
2021
This is Eindhoven
Vendit Crypto
Attipay Crypto
UX Research & Design
UX Design
UX Design
Art Direction & UX Design
2020
Bruna
RBX Active
UX Strategy & Design
UX Consultant
Art Direction & UX Design
2019
Driestar Hogeschool
Suzuki
UX Strategy & Design
UX Strategy & Design
UX Strategy & Design
2018
Suzuki
Plaisio
Top Employers
UX Strategy & Design
UX Strategy & Design
UX Design
2017
Kwantum
Plaisio
Mercury Ecommerce
UX Strategy & Design
UX Strategy & Design
Art Direction & UX Design
2016
Mercury Ecommerce
Transport & Logistiek Nederland
Kwantum
Art Direction & UX Design
UX Design
UX Strategy & Design
2015
UX Design
Art Direction & UX Design
Design & Gamification
2014
Life Online
Deli XL Bidfood
Travel Essence
Staatsloterij
Art Direction & UX Design
Art Direction & Digital Design
UX Design
Digital Design
2013
Nikko
Kikker
Wijzer in Geldzaken
Donald Duck
Digital Design & App
Digital Design & App
Art Direction & UX Design
Digital Design & App
2012
NRV Holiday
Wijzer in Geldzaken
Eva Sardinia
Digital Design
Art Direction & UX/UI Design
UX/UI Design
2011
Alta Genetics
Peak
SCCL
VAS
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
2010
Nibro
Eneco
Caiway
Art Direction & Design
Art Direction & Digital Design
Art Direction & Design
2009
Caiway
Avis
Rabobank
Art Direction & Design
Art Direction & Design
Art Direction, Gamification & Design
2008
Caiway
Siemens
KPN
Tristar
Art Direction & Design
Design
Digital Design
UX/UI Design
2007
Oxxio
Bureau Spoorbouwmeester
Prorail
Royal Haskoning
Art Direction & UX Design
UX/UI Design
UI Design
UI Design
2006
Oxxio
Frieslandbank
NIBC
Ministerie van Volksgezondheid, Welzijn & Sport
Art Direction & UX Design
UI Design
UI Design
UI Design
2005
Hunter Douglas
TU Delft
Ministerie van Verkeer en Waterstaat
UI Design
UI Design
UI Design
2004
De Hypotheker
The Royal Academy of Art
Giro 555
UI Design
Art Direction & Design
UI Design
2003
Simmer Boardstyle
Kasanderfilm
Rotterdam Marketing
Stichting Buddy Netwerk
Design
Digital Design
Design
Art Direction & Design