Versterken van Suzuki's propositie
Klant
Suzuki
Suzuki
Rol
UX Design UX Research
UX Design UX Research
Sector
Automotive
Automotive
Datum
2019
2019
De passagiersreis verbeteren
Ik heb klantonderzoek uitgevoerd door middel van interviews en gebruikerstests met verschillende suzukidealers. Deze inzichten werden omgezet in UX-concepten in lijn met gebruikersbehoeften.
Suzuki is misschien niet een topnotch automerk, maar het biedt wel waar voor je geld. Ons herontwerpdoel was om een budgetlook te vermijden terwijl we de ervaring naar een hoger niveau tillen, meer in lijn met de verwachtingen van Suzuki-dealers, stakeholder en Suzuki-rijders.
De ervaring herdefiniëren: Een volledige visueel en functioneel redesign
Een extra uitdaging: alles moest passen binnen de nieuwe visuele en merkidentiteit. Huidige webonderdelen moesten worden vernieuwd en nieuwe features werden toegevoegd. Dit vereiste een andere manier van implementeren. We konden niet beginnen met een minimal viable product, een complete vernieuwing was noodzakelijk.
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Securex
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UX Design
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This is Eindhoven
Vendit Crypto
Attipay Crypto
UX Research & Design
UX Design
UX Design
Art Direction & UX Design
2020
Bruna
RBX Active
UX Strategy & Design
UX Consultant
Art Direction & UX Design
2019
Driestar Hogeschool
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UX Strategy & Design
UX Strategy & Design
UX Strategy & Design
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Plaisio
Top Employers
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Kwantum
Plaisio
Mercury Ecommerce
UX Strategy & Design
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Art Direction & UX Design
2016
Mercury Ecommerce
Transport & Logistiek Nederland
Kwantum
Art Direction & UX Design
UX Design
UX Strategy & Design
2015
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Art Direction & UX Design
Design & Gamification
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Life Online
Deli XL Bidfood
Travel Essence
Staatsloterij
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UX Design
Digital Design
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Kikker
Wijzer in Geldzaken
Donald Duck
Digital Design & App
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Art Direction & UX Design
Digital Design & App
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NRV Holiday
Wijzer in Geldzaken
Eva Sardinia
Digital Design
Art Direction & UX/UI Design
UX/UI Design
2011
Alta Genetics
Peak
SCCL
VAS
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
2010
Nibro
Eneco
Caiway
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Avis
Rabobank
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Siemens
KPN
Tristar
Art Direction & Design
Design
Digital Design
UX/UI Design
2007
Oxxio
Bureau Spoorbouwmeester
Prorail
Royal Haskoning
Art Direction & UX Design
UX/UI Design
UI Design
UI Design
2006
Oxxio
Frieslandbank
NIBC
Ministerie van Volksgezondheid, Welzijn & Sport
Art Direction & UX Design
UI Design
UI Design
UI Design
2005
Hunter Douglas
TU Delft
Ministerie van Verkeer en Waterstaat
UI Design
UI Design
UI Design
2004
De Hypotheker
The Royal Academy of Art
Giro 555
UI Design
Art Direction & Design
UI Design
2003
Simmer Boardstyle
Kasanderfilm
Rotterdam Marketing
Stichting Buddy Netwerk
Design
Digital Design
Design
Art Direction & Design
Werkervaring
2024
UX Strategy & Design
UX Design
UX Community Lead
2023
UX Design & DesignOps
Design System
UX Strategy & Art Direction
2022
Securex
VU Amsterdam
UX Design & DesignOps
UX Design
UX Design
2021
This is Eindhoven
Vendit Crypto
Attipay Crypto
UX Research & Design
UX Design
UX Design
Art Direction & UX Design
2020
Bruna
RBX Active
UX Strategy & Design
UX Consultant
Art Direction & UX Design
2019
Driestar Hogeschool
Suzuki
UX Strategy & Design
UX Strategy & Design
UX Strategy & Design
2018
Suzuki
Plaisio
Top Employers
UX Strategy & Design
UX Strategy & Design
UX Design
2017
Kwantum
Plaisio
Mercury Ecommerce
UX Strategy & Design
UX Strategy & Design
Art Direction & UX Design
2016
Mercury Ecommerce
Transport & Logistiek Nederland
Kwantum
Art Direction & UX Design
UX Design
UX Strategy & Design
2015
UX Design
Art Direction & UX Design
Design & Gamification
2014
Life Online
Deli XL Bidfood
Travel Essence
Staatsloterij
Art Direction & UX Design
Art Direction & Digital Design
UX Design
Digital Design
2013
Nikko
Kikker
Wijzer in Geldzaken
Donald Duck
Digital Design & App
Digital Design & App
Art Direction & UX Design
Digital Design & App
2012
NRV Holiday
Wijzer in Geldzaken
Eva Sardinia
Digital Design
Art Direction & UX/UI Design
UX/UI Design
2011
Alta Genetics
Peak
SCCL
VAS
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
2010
Nibro
Eneco
Caiway
Art Direction & Design
Art Direction & Digital Design
Art Direction & Design
2009
Caiway
Avis
Rabobank
Art Direction & Design
Art Direction & Design
Art Direction, Gamification & Design
2008
Caiway
Siemens
KPN
Tristar
Art Direction & Design
Design
Digital Design
UX/UI Design
2007
Oxxio
Bureau Spoorbouwmeester
Prorail
Royal Haskoning
Art Direction & UX Design
UX/UI Design
UI Design
UI Design
2006
Oxxio
Frieslandbank
NIBC
Ministerie van Volksgezondheid, Welzijn & Sport
Art Direction & UX Design
UI Design
UI Design
UI Design
2005
Hunter Douglas
TU Delft
Ministerie van Verkeer en Waterstaat
UI Design
UI Design
UI Design
2004
De Hypotheker
The Royal Academy of Art
Giro 555
UI Design
Art Direction & Design
UI Design
2003
Simmer Boardstyle
Kasanderfilm
Rotterdam Marketing
Stichting Buddy Netwerk
Design
Digital Design
Design
Art Direction & Design